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Who I Am 

I grew up in Southern California in a multiracial and diverse community. As a child of Chinese immigrants and a proud cultural product of the '90s, I grew up wanting to feel seen and experience stories like mine in mainstream media and narratives. 

 

Through student activism, my desire to tell stories and upend systems led me to digital communications and organizing. Today, I'm still fascinated by how storytelling combined with online tools can best be organized for the highest impact. 

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Experience

2017 - 2021

BerlinRosen

Led and built digital advocacy campaigns focused on corporate tech accountability, environmental justice, voting rights, reproductive justice, economic justice, and racial justice. While at the communications firm, I raised the profile of social justice visionaries, launched paid digital advertising campaigns and ran GOTV and fundraising email programs for political and nonprofit organizations.

2016 - 2017

Roosevelt Institute

Led the online and event launches of two anchor reports, Rewrite the Racial Rules and Untamed. Created and implemented an organization-wide digital strategy across eight social media channels, two email newsletters, and two websites. Increased the Institute’s email newsletter subscribers by 31% in 10 months.

2014 - 2016

PowerPAC+

Led the digital marketing campaign for Steve Phillips’ Brown is the New White, making it a New York Times and Washington Post bestseller. Increased Facebook and Twitter audience by 743% and 905%, respectively in 12 months. Doubled the email list from 10K to 21K through 1:1 list swaps, social media ads, and online petitions.

Education

2012

UCLA | Bachelor of Arts 

Sociology; Global Studies and Asian Languages & Cultures

Skills
& Expertise

  • Proficient in Mandarin (Simplified Writing), Conversational Spanish

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  • Proficient with Microsoft Office Suite, Wordpress, Squarespace, HTML, CSS, Teamwork, Monday, Asana, Google Analytics, Mailchimp, EveryAction, Action Network

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  • Experience advertising on digital platforms such as Facebook, Instagram, Twitter, LinkedIn, Google Adwords, Web Display ads, YouTube

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